Email marketing can, and generally should be, your best friend in automating quality customer relationships.
By offering incentives, such as exclusive offers, industry news, tips, and more, customers become willing to "opt-in" to ongoing email correspondence from your organization.
Opting-in essentially means a customer, or potential customer, is requesting you keep in touch. Compare this to a romantic interest requesting you keep in touch with updates and opportunities you may be able to offer. When planned and executed with thought and purpose, that relationship is bound to prosper.
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