MEDIA PLANNING + BUYING

Media planning and buying constitutes the backbone of any effective advertising strategy.

 

Our process is simple, effective, and proven to garner results:

 

1. Determine your budget.

 

2. Determine your goals.

 

3. Define your audience and where they spend their time.

 

4. Define the behaviors that would indicate your audience is in a position to move you toward your goals.

 

5. Allocate your budget to deliver your message through the avenues which your audience has been determined to spend the majority of their time, at the time their behaviors indicate they are in a position to move you toward your goals.