Consumers are quickly becoming aware of their ability to instantly locate information, wherever they happen to be, whenever they happen to need it.
According to Google, 94% of people with smartphones search for local information on their phones. Additionally, 77% of mobile searches occur at home or work, places where desktop computers are likely to be present.
If your website is not optimized to simplify a user's experience, they are likely to be frustrated and abandon your site. Because of this, giants such as Google have implemented criteria requiring website owners to accommodate this shift or be penalized in search rankings, subsequently giving preference in search rankings to those who have.
Is your website mobile friendly? Even if you "think" the answer is yes, you'll want to be sure. If not, your website's performance could be being negatively affected.
Take Google's Mobile Friendly Test: https://www.google.com/webmaster/tools/mobile-friendly/
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